Google provides specific guidelines on how to choose a business category. Google can detect category information about your retail business from across the internet (including your own website and other mentions from across the web).īest Practices for Choosing a Business Category.It is best to choose a more general category if you cannot find the one that you had in mind. Focus on selecting the most relevant and specific categories for your business. You can select up to 9 additional categories (other than your primary category) to describe your business.It is also the most important – Google prioritizes your primary category in it’s search algorithm. You can only select 1 primary category for your GMB listing.This is the category that people see on your business listing. ![]() It’s important to be specific when choosing your business category -the category you choose determines how local shoppers find you!įor example, if your primary category is “pet supply store”, your business will show up on Google when shoppers search for “pets”,”pet food”, or “pet supplies” in the area. Your business category on your Google My Business listing is used to describe the type of business you operate (pet store, hardware store, grocery store etc.). Once you’ve entered your business information in Google My Business (GMB), the next step is to pick an accurate business category.
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